Local pack and SEO (2026)
Why a local business can rank in the map pack while its website sits on page two, and the profile details that are easy to miss.
- Updated
- 4 min read
Blog ยท SEO articles
SEO, explained for business owners
Articles on the parts of SEO that decide whether customers find you, from the map pack to online stores and software companies. Plain English, written for the people who run the business, not for SEO specialists.
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Every article is written by Szymon Kokot
01 SEO articles
02 Checklists
03 Comparisons
SEO articles
All SEO articles
When Should a SaaS Startup Actually Start Doing SEO?
Why a six-month-old SaaS and a three-year-old SaaS need different SEO, and how to tell when a startup is ready to invest in it.
- Updated
- 8 min read
Why Your Store Needs SEO Before Spending on Ads
Why an online store should get its SEO in order before spending on ads, and when paid search still makes sense first.
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- 6 min read
Shopify SEO: 7 Issues the Platform Creates
Seven SEO problems Shopify creates by default, from duplicate product URLs and tag pages to thin collections and missing structured data.
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- 9 min read