E-commerce SEO Checklist (2026): 54 Checks for Online Stores
54 checks for online stores: duplicate product URLs, filter pages, product markup, variants, out-of-stock pages, shopping results and the path to checkout.
- Updated
- 27 min read
For online stores on any platform
An e-commerce SEO audit built for catalogs, not brochures
54 points across your store: platform duplicates, filter pages, product data, shopping results, trust and AI recommendations. Every point scored, every fix ranked, in one written report.
Get in touch Download a sample report
Every audit is done by Szymon Kokot
$2000 for the audit and the written report
54 points, each scored from 1 to 10
5–8 days to your written report
54 points in 8 sections
Every page template, plus a sample of categories and products picked to cover the problem cases. A finding on a template applies to every page built from it.
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Technical SEO
12 points. Technical health, plus what store platforms create at scale: duplicate URLs, filter pages, pagination and index bloat.
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On-Page SEO
8 points. Page signals across your templates, where one fix usually covers hundreds of pages.
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Product & Catalog SEO
8 points. How the catalog is structured, described and maintained, including variants and sold-out products.
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Keyword Strategy
6 points. What the store ranks for today, and the category, product and long-tail searches within reach.
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Competitors & Search Results
3 points. How you compare with competing stores, and whether you appear in shopping features.
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Backlink Profile
5 points. Links from other sites: how many, from where and how healthy, recorded on the audit date.
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UX, Trust & Conversion
6 points. Whether shoppers from search can find what they want, trust the store and buy.
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AI Search Visibility
6 points. Whether AI assistants can find and recommend your products when shoppers ask.
What is covered
- Included
- Every point checked and scored from 1 to 10, with a status: good, needs attention or critical.
- A prioritized fix list: anything blocking search engines or AI crawlers first, then critical issues, then quick wins.
- Findings tied to your real pages and figures, each dated, so the report doubles as a baseline.
- A written report you can work through yourself or pass straight to your developer.
- Template-level findings, so one fix can cover every page built from the same template.
- Not included
- Implementing the fixes.
- Ongoing monitoring or reporting.
- Traffic or revenue forecasts, and ranking guarantees.
- Changes to your site or accounts. Access is read-only.
- Paid search or shopping campaigns, and marketplace listings such as Amazon or eBay.
You get the invoice before the audit starts, and the report as soon as it's paid.
What clients say
The process was organized, straightforward, and very easy to manage from our side.
Worth knowing before you buy
Is this the right audit for my site?
Yes, if you sell online, on any platform: Shopify, WooCommerce, Magento, BigCommerce or a custom build. If most of your sales happen in a physical shop that customers find on the map, the Local business SEO audit fits better.
Do you check every product page?
No. I review every page template, plus a sample of categories and products chosen to cover the problem cases, such as products with many variants or out of stock. A finding on a template applies to every page built from it.
What do you need from me?
Read access to Google Search Console, Google Analytics 4 and, if you use it, Google Merchant Center. Also the platform you run on, any SEO or filter apps, and the categories that matter most. Nothing is changed, and no test purchase is made.
When do I pay?
The invoice comes before the audit starts. The report is sent as soon as it's paid.
From the blog
Further reading
E-commerce SEO Audit vs General SEO Audit: What's Different?
What an e-commerce audit checks that a general audit doesn't: the catalog, filters, variants, product data and checkout, and when each one fits.
- Updated
- 7 min read
Shopify SEO: 7 Issues the Platform Creates
Seven SEO problems Shopify creates by default, from duplicate product URLs and tag pages to thin collections and missing structured data.
- Updated
- 9 min read