SaaS SEO Checklist (2026): 54 Checks for Software Websites
54 checks for software marketing sites: rendering, the app subdomain, pricing and feature pages, funnel keywords, review platforms and AI recommendations.
- Updated
- 30 min read
For software with a trial, demo or freemium plan
54 points across your marketing site: funnel keywords, pricing and feature pages, review platforms, competitors and AI answers. Every point scored, every fix ranked, in one written report.
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Every audit is done by Szymon Kokot$2000 for the audit and the written report
54 points, each scored from 1 to 10
5–8 days to your written report
The public marketing site, docs and other public pages. The app behind the login is only checked to confirm it stays out of search.
10 points. Technical health, plus the risks of software sites: JavaScript, app subdomains, login areas and docs.
8 points. Homepage, pricing and feature pages, each judged on the job it has to do.
7 points. Your visibility at each stage, from problem searches to shortlists to decisions.
4 points. The pages that turn search traffic into trials and demos, and the trust signals buyers check first.
3 points. Pages that reach buyers with specific needs, such as users of a tool you integrate with.
2 points. Content that reaches buyers long before they search for your product by name.
4 points. How you compare with search competitors, and with the review platforms that often outrank everyone.
5 points. Links from other sites: how many, from where and how healthy, recorded on the audit date.
5 points. Whether search visitors move toward a trial or demo, and what stops them.
6 points. Whether AI assistants can reach, understand and recommend the product.
You get the invoice before the audit starts, and the report as soon as it's paid.
The process was organized, straightforward, and very easy to manage from our side.
Yes, if you sell software with a trial, demo or freemium signup. If you sell services, the Website SEO audit fits better. If you only need the technical layer checked, for example after a migration, the Technical SEO audit is enough.
No. The audit covers the public marketing site, documentation and other public pages. Anything behind the login is only checked to confirm it is kept out of search.
Read access to Google Search Console and Google Analytics 4, the category name your buyers use, and the searches you want to be found for. Nothing on your site or accounts is changed. Without access, the points that need it are marked N/A; nothing is guessed.
The invoice comes before the audit starts. The report is sent as soon as it's paid.
From the blog
54 checks for software marketing sites: rendering, the app subdomain, pricing and feature pages, funnel keywords, review platforms and AI recommendations.
What a SaaS audit adds: rendering, the app subdomain, pricing and feature pages, funnel keywords and review platforms, and when a general audit is enough.
Why a six-month-old SaaS and a three-year-old SaaS need different SEO, and how to tell when a startup is ready to invest in it.