Process
How an audit works
Four steps from your first message to the finished report. Most of the work is mine; yours is a short brief and read access to your data.
Every audit is done by Szymon Kokot
4 steps, from first message to report
5–8 days for a full site audit
3–5 days for the Technical audit
Four steps, start to finish
The same for every audit.
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You get in touch
Send your website and a line or two about the business. I'll confirm which audit fits, or tell you if another one suits you better.
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You receive the invoice
Along with it, I ask for read access to Search Console and Analytics, and a few details about your goals.
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I carry out the audit
I check and score every point on the checklist. It takes 5 to 8 days, or 3 to 5 for the Technical audit.
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You receive the report
As soon as the invoice is paid, the report is sent to you as a PDF. From there, it's yours to use however you like.
What happens during the audit
Tools collect the data. The rest is a careful reading of your site, point by point.
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Context first
What you sell, who buys it and which searches matter. A score only means something against that.
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Your data
Search Console, Analytics, PageSpeed Insights and a crawl of the site provide the numbers. Access is read-only.
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A manual review
I check each point on the checklist by hand, against your real pages. Tools show symptoms; reading the site shows the cause.
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Scoring
Every point gets a score from 1 to 10 and a status: good, needs attention or critical.
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Priorities
Fixes are put in order: anything blocking search engines or AI crawlers first, then critical issues, then quick wins.
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The write-up
Plain English, with each finding tied to a page, a figure and a date, so the report also works as a baseline.
What clients say
The process was organized, straightforward, and very easy to manage from our side.
Good to know
What do you need from me?
Read access to Google Search Console and Google Analytics 4, a few lines on what you sell and to whom, and the searches you want to be found for. Some audits need a little more, such as Merchant Center for online stores; each audit page lists it.
Will anything on my site change?
No. Access is read-only, and nothing on your site or accounts is changed. If access isn't possible, the points that need it are marked N/A rather than guessed.
What if you find something urgent?
If something needs attention straight away, such as important pages blocked from Google, I'll tell you as soon as I find it rather than wait for the report.
When do I pay?
The invoice comes before the audit starts. The report is sent as soon as it's paid.
Can one audit cover several websites?
One audit covers one website. Each additional site needs its own audit.