FAQ
Questions about the audits
Short answers about what the audits cover, what they cost and how they work. If your question isn't here, just ask.
Every audit is done by Szymon Kokot
01 The audit
The audit
What is an SEO audit?
A structured review of how well your website can be found, understood and chosen in search. An Illucrum audit checks between 36 and 54 points, depending on the audit, scores each one, and puts the fixes in order in a written report.
Which audit should I choose?
The one built for your kind of site: SaaS for software with a trial or demo, E-commerce for online stores, Local business if most customers find you on the map, and Website for service firms and most other sites. Technical and GEO go deeper on one layer. If you're unsure, send me your website and I'll tell you which fits.
What does the report look like?
A PDF in plain English. Every point has a score from 1 to 10 and a status, and the fixes are listed in order: anything blocking search engines or AI crawlers first, then critical issues, then quick wins. You can download a sample to see the format.
Does the audit cover AI search?
Yes, as a layer on top of the SEO checks. Every site-type audit has an AI search section of 4 to 6 points: whether Google's AI Overviews cite your site, whether assistants such as ChatGPT and Perplexity recommend you, and whether AI crawlers can reach your pages. The GEO audit covers the subject in depth, in 51 points.
Can one audit cover several websites?
One audit covers one website. Each additional site needs its own audit.
Price and payment
How much does an audit cost?
It depends on the audit: SaaS $2000, E-commerce $2000, Local business $2000, Website $2000, GEO $2000 and Technical $1000. The price covers the whole audit and the written report.
Does the price depend on the size of my site?
No. Large sites and catalogs are reviewed by template and sample, so a finding on one template covers every page built from it. The report states exactly what was covered.
When do I pay?
The invoice comes before the audit starts. The report is sent as soon as it's paid.
Why does the Technical audit cost less?
It covers one layer, the technical one, and leaves out keywords, content and competitors. That makes it a shorter audit: 36 points instead of 51 or 54, and 3 to 5 days instead of 5 to 8.
Working together
How long does an audit take?
5 to 8 days for the SaaS, E-commerce, Local business, Website and GEO audits, and 3 to 5 days for the Technical audit.
What do you need from me?
Read access to Google Search Console and Google Analytics 4, a few lines on what you sell and to whom, and the searches you want to be found for. Each audit page lists anything extra, such as Merchant Center for online stores or your Business Profile for local businesses.
Will anything on my site change?
No. Access is read-only, and nothing on your site or accounts is changed. If access isn't possible, the points that need it are marked N/A rather than guessed.
Who does the work?
I do, from the first email to the final report.
After the report
Do you implement the fixes?
No. The report is written so you or your developer can act on it, with every fix explained and in order of priority.
Can you guarantee better rankings?
No. Rankings depend on search engines, on your competitors and on how the fixes are carried out. What the audit gives you is a clear view of what's in the way and what to fix first.
Can I share the report?
Yes. It's yours to share with your team, your developer or anyone else you work with.