About

Every Illucrum audit is done by Szymon Kokot

I'm a software developer turned SEO consultant. I audit SaaS, e-commerce, local and service business websites, mostly for startups and small businesses that have outgrown their own SEO knowledge.

Get in touch See the audits

Illucrum in short

6 audits, one for each kind of site

1 person, from first email to final report

36–54 points checked in every audit

From code to search

Before SEO, I worked as a software developer, and it still shapes how I audit. I look at how a site is built as closely as at how it ranks, and I write each finding so a founder can follow it and a developer can act on it. I'm based in Poland, and I do every audit myself, from the first email to the final report.

How I work

A few principles behind every report.

Built for your kind of site

A store, a software company and a local clinic have different problems. Each audit has its own checklist, so the points fit what you actually run.
Read, not just crawled

Tools collect the data. Deciding what matters, and what can wait, comes from reading your site and understanding your business.
Written to be used

Plain English, every finding tied to a page and a figure, and the fixes in order of priority. The report is clear on its own.
Nothing guessed

When a point can't be checked, for example without access to your data, it's marked N/A rather than filled in.