SEO Checklist (2026): 54 Checks You Can Run Yourself
The 54 checks behind a full website SEO audit, from indexing and titles to backlinks, trust signals and AI search, with the free tool for each.
- Updated
- 33 min read
For service firms, consultancies, agencies and B2B
A website SEO audit: can you be found, trusted and chosen?
54 points across technical health, content, keywords, links, competitors, trust signals and AI visibility. Every point scored, every fix ranked, in one written report.
Get in touch Download a sample report
Every audit is done by Szymon Kokot
$2000 for the audit and the written report
54 points, each scored from 1 to 10
5–8 days to your written report
54 points in 9 sections
The three local points are scored only if you have an office or service area. If not, they're marked N/A and the audit covers 51 points.
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Technical SEO
12 points. Whether search engines can reach, load and index the site.
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On-Page SEO
10 points. What each page tells search engines and visitors, and whether its content deserves to rank.
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Keyword Opportunities
6 points. What you rank for today, where the nearest gains are, and whether each page has a clear job.
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Backlink Profile
5 points. Links from other sites: how many, from where and how healthy, recorded on the audit date.
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Competitor Comparison
3 points. How you compare with the sites that actually win the searches you want.
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Trust & E-E-A-T
5 points. Whether visitors, and Google, can see who is behind the business and believe what it says.
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Local Presence
3 points. A light local check, scored only if you have an office or service area.
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UX & Conversion
4 points. Whether visitors from search find their way and take the next step.
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AI Search Visibility
6 points. Whether AI assistants and Google's AI Overviews can reach, understand and cite the site.
What is covered
- Included
- Every point checked and scored from 1 to 10, with a status: good, needs attention or critical.
- A prioritized fix list: anything blocking search engines or AI crawlers first, then critical issues, then quick wins.
- Findings tied to your real pages and figures, each dated, so the report doubles as a baseline.
- A written report you can work through yourself or pass straight to your developer.
- Not included
- Implementing the fixes.
- Ongoing monitoring or reporting.
- Traffic or revenue forecasts, and ranking guarantees.
- Changes to your site or accounts. Access is read-only.
You get the invoice before the audit starts, and the report as soon as it's paid.
What clients say
The process was organized, straightforward, and very easy to manage from our side.
Worth knowing before you buy
Is this the right audit for my site?
Yes, if you sell expertise: service firms, consultancies, agencies, B2B companies and professional practices. If you sell software, run an online store or win most customers through the map, the SaaS, E-commerce or Local business audit fits better.
Is the local part scored?
Only if you have an office or service area where you want to be found locally. If not, the three local points are marked N/A and the audit covers 51 points instead of 54.
What do you need from me?
Read access to Google Search Console and Google Analytics 4, a short description of what you sell and to whom, and the searches you want to be found for. Nothing is changed. Without access, the points that need it are marked N/A; nothing is guessed.
When do I pay?
The invoice comes before the audit starts. The report is sent as soon as it's paid.
From the blog
Further reading
Technical SEO Audit vs Full SEO Audit: Which One Do You Need?
A technical audit asks whether search engines can use your site; a full audit asks why it ranks where it does. How to tell which one you need.
- Updated
- 8 min read
SEO Audit vs DIY: Should You Audit Your Own Site?
You can audit your own site with free tools and a checklist. What it takes, how long it takes, and where a do-it-yourself audit tends to break down.
- Updated
- 6 min read