Technical SEO Checklist (2026): 36 Checks for Any Website
36 checks on crawling, indexing, rendering, speed, mobile, security, structured data, international setup and AI crawler access. No keywords, no content.
- Updated
- 23 min read
For any site ยท the technical layer only
A technical SEO audit. Is the machinery sound?
36 points on crawling, indexing, rendering, speed, mobile, security and AI crawler access. Deeper than the technical section of any other audit, with keywords and content left out.
Get in touch Download a sample report
Every audit is done by Szymon Kokot
$1000 for the audit and the written report
36 points, each scored from 1 to 10
3–5 days to your written report
36 points in 9 sections
Checked from the outside, the way search engines see the site. No server access needed, and no security testing.
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Crawlability & Indexation
7 points. Whether search engines reach the pages that matter, and index those and not others.
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Site Architecture & URLs
5 points. Addresses, canonicals, internal links, depth and pagination.
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Rendering & JavaScript
3 points. Whether the content crawlers need is in the page they receive.
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Speed & Core Web Vitals
5 points. How fast the site loads and responds for real visitors, and what slows it down.
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Mobile & Page Experience
3 points. Whether the site works on phones, where Google does most of its crawling.
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Security & HTTPS
4 points. Whether the site is served securely and exposes nothing it shouldn't.
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Structured Data & Directives
3 points. Structured data, instructions to search engines and social metadata.
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International & Parameter Handling
3 points. Language and region targeting, and URLs created by parameters and filters.
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Machine & AI Access
3 points. Whether AI crawlers and assistants can reach and read the site.
What is covered
- Included
- Every point checked and scored from 1 to 10, with a status: good, needs attention or critical.
- A prioritized fix list: anything blocking search engines or AI crawlers first, then critical issues, then quick wins.
- Findings tied to your real pages and figures, each dated, so the report doubles as a baseline.
- A written report you can work through yourself or pass straight to your developer.
- Findings your developer can act on, naming the pages or templates affected.
- Not included
- Implementing the fixes.
- Ongoing monitoring or reporting.
- Traffic or revenue forecasts, and ranking guarantees.
- Changes to your site or accounts. Access is read-only.
- Keyword, content, competitor and conversion work, and security testing.
You get the invoice before the audit starts, and the report as soon as it's paid.
What clients say
The process was organized, straightforward, and very easy to manage from our side.
Worth knowing before you buy
Is this the right audit for my site?
Yes, if you know what to say and need to know whether anything technical is in the way: before or after a migration, after an unexplained traffic drop, or when your developer needs a precise list. If you also want keywords, content and competitors reviewed, pick the audit for your type of site.
Is this a security audit?
No. The security points note what is publicly visible, such as the certificate, security headers and exposed files. Nothing is tested for vulnerabilities.
What do you need from me?
Read access to Google Search Console, and context on any recent migration, redesign or traffic drop. Server settings are judged from what the site returns, so no server access is needed.
When do I pay?
The invoice comes before the audit starts. The report is sent as soon as it's paid.
From the blog
Further reading
Technical SEO Audit vs Full SEO Audit: Which One Do You Need?
A technical audit asks whether search engines can use your site; a full audit asks why it ranks where it does. How to tell which one you need.
- Updated
- 8 min read
SEO Audit vs SEO Tool: What Each One Gives You
Tools collect data and flag issues; an audit decides which ones matter. What each gives you, what each costs, and whether free tools are enough.
- Updated
- 7 min read