Meet the founder,
Illucrum is run by Szymon Kokot. A software developer turned search consultant, now focused on GEO.
GEO audits are a specific kind of work. They need research into the company and its category, a prompt set built from how buyers really ask, hours of manual querying across several engines run logged out and repeated, and then the technical work of tracing every visibility gap back to a cause. Ten to fourteen hours before the report is written. Most developers know how to build a fast, clean website. That stopped being enough the moment the answer a buyer reads never links to it.
Szymon's background is across SaaS, e-commerce, and service businesses, with a focus on startups and SMEs that have outgrown their own search knowledge, from both the engineering and the business side. That understanding is what built this company: smaller businesses get the service they need without paying for what they don't. There is one thing on offer, the GEO audit, run the same way every time and priced the same for everyone.
How a GEO audit actually takes shape
Our methodology is our essence; you can't know us without knowing how we work.
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We build the prompt set around your buyers
A generic prompt list produces a generic audit. We research your category, your competitors, and the way your buyers phrase the problem, then build the queries from that.
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We ask the engines, repeatedly
Every prompt runs across five assistants and both Google AI surfaces, logged out, two to three times each, because a single answer is noise. What matters is the pattern of who keeps getting named and which sources keep getting cited.
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We trace every gap back to a cause
Absence from an answer is a symptom. A retrieval crawler blocked at the CDN, a page that only renders in JavaScript, a section that makes no sense read in isolation, an unverifiable author, a category where every cited source is one you have no presence on: those are causes. The report deals in causes, because only causes are fixable.
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Prioritizing
Once we have a clear picture, we prioritise the issues to be fixed and the improvements worth building, to make sure your business gets the most out of the work.
You can read about the process here.
The badges we earned
Our aim is to provide the best service possible to our clients. Sometimes it stays between the client and us, but sometimes it is recognised by a third party.
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Top International SEO (Austin 2026)
What we commit to
The three things below are the operating principles behind every GEO audit. They're worth stating explicitly, for transparency.
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01
Evidence, not assertion
Every claim in a GEO report is backed by a recorded answer: the prompt, the engine, the date, and what came back. You can re-run any of it yourself. Nobody should have to take an auditor's word for what ChatGPT said last Tuesday.
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02
Transparent pricing
The audit price is on the pricing page. No discovery calls to see a number. We don't charge each client based on how much they look like they can pay. No "starting from" with hidden upsells. One price, published.
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03
Implementation is your call
The audit is a standalone deliverable. We don't push you into a retainer, and we don't think retainers make sense for most SMEs. If you want help implementing, we can scope that separately. If you want to take the report and execute it yourself, the report is written for exactly that.
Why not a retainer
The default agency engagement is a monthly retainer first, an audit somewhere along the way, action items discovered as you go. That model exists because it is profitable for the agency, not because it is good for the client.
GEO is young enough that the retainer pitch is especially easy to make and especially hard to verify. Nobody can promise you a position in an AI answer, because there are no positions, and the answer is regenerated every time. A monthly fee against an outcome that cannot be guaranteed is a bad trade for a startup or an SME.
A single audit is enough to tell you whether the engines can reach you, whether your content is shaped so it can be quoted, whether your entity is clear, and where your competitors are getting their citations from. That list does not change week to week. One audit a year, maybe two if you rebuild or rebrand, is the sensible cadence.
If you are an SME or a startup, there is no point burning money on retainers. A one time audit is the way to go. The difference in price is large; the difference in results is not.
Ready to start?
The fastest way to get an audit underway is a short message describing your business, your site, and what your priorities are, along with any questions you have. We'll come back with the scope and a delivery slot.
Replies typically within 24 hours, Monday to Friday.
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01
Take a look at the audit
52 points across seven sections, and what each one covers.
See the GEO audit -
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See the price
Transparent pricing, no discovery calls required.
View pricing -
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Read the process
Step by step, day by day, what we actually do.
See the process